Can Samsung Galaxy AI Redefine the Future of Mobile Innovation?

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The 165 minutes of slick films and presentations at Wednesday night’s Galaxy Unpacked event laid out how the tech giant wants everyone to interact with artificial intelligence (AI). The occasion saw the mobile phone company announce its latest S25 line of smartphone handsets powered by Galaxy AI.

Powered by the Snapdragon 8 Elite for Galaxy processor, Samsung claims to have collaborated with Qualcomm to develop unique customizations that deliver a 40% performance boost in NPU (for AI processing), 37% in CPU (for improved application performance), and 30% in GPU (graphics processing) over the previous generation.

Samsung’s One UI 7 software has been updated with what the company characterizes as an additional, strengthened layer of device security suited for the age of AI and hyperconnectivity. There are additional Maximum Restrictions options, improved Theft Protection, and a new Knox Matrix interface for monitoring security status throughout a connected device ecosystem.

From a data security standpoint, the Galaxy S25 incorporates post-quantum cryptography, which the company claims protects personal data from new risks that may become more prevalent as quantum computing advances.

While presenters at the Unpacked event discussed personal data security, the main focus was on Galaxy AI and how it enhances the S25’s functionality as a personal digital assistant. During his talk, Drew Blackard, vice president of product management, stated that Galaxy AI has changed the way consumers interact with technology by enabling convenient experiences.

“Millions have utilized Galaxy AI to form deeper, more meaningful friendships. This includes breaking down language barriers in real time, making communications easier and more efficient,” he explained.

Demis Hassabis, CEO and co-founder of DeepMind, entered the stage and declared: “AI will be agentic systems capable of completing tasks and performing useful functions for you.” He stated that Google has collaborated with Samsung to bring some of its innovative features to the Gemini app.

Jay Kim, Samsung’s head of customer experience, described the company’s personalized artificial intelligence. “Our goal is to enable personalized AI experiences by integrating AI agents and multimodal capabilities on all our devices,” he said, adding that this necessitates open collaboration, which improves user experiences and helps grow the AI ecosystem with developers and partners.

On-device AI processes data locally, utilizing what Samsung refers to as its Personal Data Engine, which is safeguarded by the company’s own security hardware, Knox Vault.

Kim stated that the cloud AI will only access your data when necessary, and it will be erased quickly after your request is done. This means you won’t have to worry about your data being used to train AI models or for advertising. Our secure hybrid AI strategy protects your data while providing cutting-edge, personalized AI.”

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